What You Receive

A colleague once used a term in a webinar he presented that really resonated with us. He was talking about how SEO is really just intended to reduce the Distance From Perfection (DFP). That sums up perfectly what the content of a website’s pages should achieve, as well. So with our thanks to our buddy, Ian Lurie, from Portent, Inc…. we’re adopting that as the ideal way to describe what we do at WebNarwhal.

The concept of DFP can apply to virtually any aspect of online optimization – on-page, off-page, SEO, SEM, content, you name it. The idea isn’t to just be “good enough” or “better than your competitor”… if you want to achieve and maintain superior rankings and conversions, you need to be constantly striving to get closer to perfection.

Effective copywriting is a necessity to minimizing your DFP, whether you want to rank a page for specific search queries, build an active community, or close sales. If you don’t deliver the right message to the right audience, in the right place, and in just the right fashion, you’re not likely to achieve much success. And perfection, while arguably ephemeral, at best, is a moving target. You’d better be moving too… in the right direction.

When you need good content, specially designed to achieve your goals, the only logical approach is to hire professionals to provide it. But that doesn’t mean just hiring the first freelancer you find for a couple of pennies per word. There’s a stringent process to follow, in order to ensure your copy hits the mark.

Web Narwhal isn’t just a copywriting agency. We specialize in developing strategic content, with a content strategy that determines who your audience is, when and where they can be found, what they’re looking for and how to deliver it to them in a manner that will be best received.

In other words, it’s not just words. It’s a message. A very personalized message.

When you hire Web Narwhal to build a content strategy for your business, the first thing we do is start probing. We want to know all we can about you, your product or service, your problems, strengths, weaknesses… your goals, your history, your failures, and your successes.

When we’re comfortable that we have a handle on your business, we start studying your potential customers. We determine what demographic you’re trying to reach. Age, gender, educational level, and interests are nearly always factors in crafting effective copy, although depending upon the nature of your business’s offering, there may be other critical factors, as well.

At that point, we’re able to prepare a content strategy, defining the sort of content you need, where it will be best presented and how, when, and where it should be promoted. That strategy may include imagery, videos, podcasts, infographics, and textual content in the form of articles, blog posts, white papers, or press releases. We can also provide that content for you and manage its promotion, if you wish.